Brand Identity

At the start of my last semester of Design Formation, I, along with the rest of my classmates, designed our own brand identity. I needed three words to describe my design eye: innovative, thorough, and abstract. I used shades of purples because purple is my favourite colour.

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I'm gonna be honest and say that I had trouble with this project. I feel like I am a very diverse designer and I struggled creating something that pin points my design style. However, I was able to look back and think about how I approached each project; creating something fresh, detail-orientated, and something to make you look a little longer and maybe tilt your head, just like my business card above ;)

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Below is my process throughout this project: